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May 6, 2005
ARTS PDF, the award-winning and category-leading developer of PDF tools for PDF professionals said Nitro PDF™ Desktop, its most significant offering to date, is set to spark a PDF war in the space dominated by heavyweight Adobe®.
Nitro PDF, a true Adobe® Acrobat® alternative, went on sale this week and challenges the market leader Acrobat® for a slice of the $1 billion (plus) sector.
"Until now there has been no product that is fully-featured like Acrobat®, producing high-quality PDFs and giving access to a sophisticated set of editing and manipulation tools. Nitro PDF is a true alternative to Acrobat®," says Sam Chandler, ARTS PDF COO.
PDF industry guru Ted Padova, author of Adobe® Acrobat® PDF Bible says: "Nitro PDF is an extraordinary PDF creation and editing tool. It's a powerhouse companion for Microsoft® Office users who want to easily create, manipulate and share PDF documents."
At last month's Adobe® Acrobat® PDF Conference in Orlando, Florida, Adobe's director of Acrobat® product marketing told conference attendees in a keynote speech that Adobe® estimated the untapped market demand for Acrobat® to run to nearly 100 million more users.
ARTS PDF is confident that Nitro PDF will capture some of that demand, catering to more price-sensitive customers, from individuals to large corporations.
"While Acrobat® with its approximately $300-450 price point has traditionally been attractive at the senior executive level or for creative professionals, Nitro is targeting the more price-sensitive user in the market," says Chandler.
"This is truly about 'PDF for the people, as we believe PDF is an essential tool for every information worker throughout businesses and corporations for document interchange and retention, document security, and collaboration."
Competitively priced at $99, Nitro PDF Desktop gives users full control over PDF documents, including commenting, form-filling and authoring, digital signatures, text editing, one-click creation from Microsoft® Office and more.
For a full list of features see www.nitropdf.com.
ARTS PDF (Parent Company -- BinaryThing Group: www.binarything.com) is a leading developer of PDF software with a product range that includes award-winning and category-leading plug-ins for Adobe® Acrobat® in addition to standalone applications such as Nitro PDF. Nitro PDF (Server and now Desktop) is the company's latest offering, which delivers the power and functionality of Adobe® Acrobat® at less than one third the cost.
Founded in 1997, ARTS PDF today has operations spanning North America, Europe, Asia and Australia. The company's software is used by tens of thousands of business, technical, publishing, print production and creative professionals. For more information, visit www.artspdf.com.
With ten titles in circulation, Padova is the world's leading author on Adobe® Acrobat® and the PDF format. His most recent titles include the Adobe® Acrobat® 7 PDF Bible (Wiley Publishing), now in its fourth edition; the first book published on Adobe® Reader titled Adobe® Reader Revealed (Adobe® Press); and the Adobe® Creative Suite Bible (Wiley Publishing). A one-time service bureau owner of 15 years and an internationally known speaker on Adobe® Acrobat® and digital imaging, Ted spends his time writing, lecturing, consulting, and teaching.
Other BinaryThing companies:
ARTS PDF Global Services - http://www.artspdf.com/globalservices.
Planet PDF - http://www.planetpdf.com.
PDF Store - http://www.pdfstore.com.
Susan Fitzpatrick
DatelineMedia (USA)
+1 650 279 7771
+1 650 798 5238
susan.fitzpatrick@datelinemedia.com
James Little
DatelineMedia (USA)
+1 650 798 5238
+1 310 529 9793
Acrobat is a registered trademark of Adobe Systems, Inc.
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